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bcmng
[motion] [program]
bcmng is an independent cycling apparel brand founded in 2024 in Shanghai.
The brand’s full name, becoming, embodies the dual meanings of “refined elegance” and the “process of evolving.”
This program recreates the process of evolution, where characters are no longer a single piece of information, they are related to each other and evolve with each other. From straight lines to curves, from static to dynamic.